The Pet Master is a PDA, not for pets but to organize them. Instead of cluttering up your calendar or PDA with the appointments and play dates for your pet, you can store them separately, along with important phone numbers, like the vet. It has plenty of information about both cats and dogs, so it's great for all pet owners. The Pet Master has an alarm that will remind you of any scheduled events, a built-in pet shopping list and health facts, a list of pet-friendly hotels for traveling and emergency numbers - all pet-related, of course. There is even a frame built into the case which will allow you to tuck in a photo of man's best friend. It's only $29.95 and, in addition to doing something good for you and your own pet, a portion of the proceeds from each sale is donated to an animal charity.

Even if you don't have pets, you've likely noticed how much more people are spending on their companion animals, and I don't just mean the vet, food, leashes, and litter. I'm talking about all the extras, such as carry bags, clothing, parties, day spas, etc. We've even mentioned on this site a number of expensive items you can purchase to indulge yourself, I mean, your pets. In fact, The American Pet Products Association reports that 2009 spending on pets hovers around $45.4 billion.

In this day and age having a mobile smart-phone is like breathing. And although we love the stylish shapes, sizes, colors and brands there is something we love much more-apps! We use apps for music, weather, food, and much more. Now we can use them for our furry friends. Unleash details 5 top applications guaranteed to compliment the lifestyle of the urban dog owner!

Bringing sophistication, style and a keen sense of flair to your pampered pooch, Juicy Couture recently launched a collection of dog apparel accessories and fragrances. The new line is called Juicy Crittoure and debuted last year at Juicy Couture’s Rodeo Drive store in Los Angeles.

     Something new to think about the next time you go into a tattoo parlor could be what pic of my pet dog do I want to ink on my arm? A popular trend in the age old practice of tattooing is adorning pet owners with photos, drawing and illustrations of their    dogs, cats, birds and even horses. But why would someone want to permanently mark themselves of with pics of their four-legged friend? Simple. Your favorite fish dies or you lost a dog that had been in the family for years. The tattoo serves as a remembrance. People show their respects by tattooing themselves. The same way a person might with their loved ones. Because of sentimental attachment the concept is shared by pet owners as well.

Trying to find the perfect dog carrier at the price that's perfect for you?  Well, look no further, this is your guide to your canine traveling fashionably and in your budget. Fashion writer, Lutaveus Lee dishes on the best buys for pooch purses in three price points - budget, moderate, and luxury. After-all, dogs are man's best friend so why not carry them in style!

With summer winding down and fall approaching, the seaons remind us to make a transition in wardrobe. Have no fear. UnleashMagazine.com gives a list of this fall's fashion dos and don'ts.

The dog days of summer started off with a barking bang as more than 200 celebrity dog lovers gathered in Tinsel Town to coddle their canines during Buddha Bark’s WonderPark Event series earlier this month.

Hip Hop influenced style mixed with skateboard swag is an interesting concept and who better to represent such a futuristic union than Pharrell.  The  Neptune's lead singer and frontman Pharrell, has decided to partner with fashion icon Nigo to develop his own out of the world clothing line "The Billionaire Boys Club". The BBC line fist appeared in stores in Tokoyo in 2005. Now it can be found in exclusive stores in New  York, Hong Kong, Canada, England, France, Germany and Italy.

This is the most luxurious accessory for the most covetable gadget. Louis Vuitton’s iPad case, a simple sleeve in the label’s signature Monogram or the monochrome Damier Graphite, is the first unveiled by major designer for Steve Jobs’ all-conquering tablet.